About smallTown

smallTown is a clothing brand created by and for people that are from a small town. Invigorated by the roots of our small town inheritage we wanted to create a brand that could give back to the collective pride of small town values. We look to highlight small towns of the world and honor the icons, artists and heroes that have either originated or currently live in a smallTown.

Content Request

Images/GIF

• Nostalgia driven styling and photographs

• We want to see you in your own style wearing smallTown. 

• Filters: Film grain or anything that feels like it was taken on film/ disposable/ polaroid. *actual film a plus

Video

• These can by styling videos, casual lifestyle videos

• We want to see you in your own style wearing smallTown. 

• Filters: Film grain or anything that feels like it was taken on film/ disposable/ polaroid. *actual film a plus

• If speaking: tell us a story about your smalltown, we want to hear what makes you feel nostalgic. 

• Fit in a comment on how wearing smalltown quickly answers that common question; “Where are you from?”

Do's & Dont's

Do

• Showcase the logo or graphic

• Be yourself, be creative, and be authentic

• Bonus: Film grain or anything that feels like it was taken on film/ disposable/ polaroid. *actual film a plus

Don't

• Cover the graphic or logo

• Use Copyrighted music or sounds

• Tell stories in your videos that bring down any particular community, religion, gender or race.  

Hooks

Do

• Tell us where you are from, and what your town was like

• Tell us a story that made you feel motivated

• Tell us a story of a favorite place in your small town

• Tell us a story of a time you got in trouble, felt like a rebel, or a favorite past time from growing up. 

Don't

• Tell us a story based in cruelty towards others or animals

• Tell stories in your videos that bring down any particular community, religion, gender or race.